Moria Goldstein Toren

Moria Goldstein Toren

VP Games Studio | Product Leader | Game Owner

Product • Creative • Business Development • Production

LinkedIn Profile

About Me

With 12+ years at CrazyLabs, I'm a VP Games Studio and Product Leader with deep expertise in game ideation, creative direction, and business development. I've led teams to create games with over 1 billion downloads and generated millions in revenue. My passion combines strategic thinking, creativity, and industry insights to develop games that engage millions of players globally.

1B+

Downloads

100+

Games and Prototypes Created

12+

Years Experience

Games Portfolio

Game Owner & Ideation

Games where I was Game Owner or led Ideation, Product, and Production

Gymnastics Dream

Gymnastics Dream

2025

Game Owner - Full lifecycle responsibility from concept to launch

iOS Android
Acrylic Nails

Acrylic Nails

2020

Ideation, Product, Production

iOS Android
Tie Dye

Tie Dye

2020

Ideation, Product, Production - #1 Hit Game

iOS Android
DIY Makeup

DIY Makeup

2022

Ideation, Product, Production

iOS Android
DIY Keyboard

DIY Keyboard

2021

Ideation, Product, Production

iOS Android
Lash Salon

Lash Salon

2021

Ideation, Product, Production

iOS Android
DIY Mini Journal

DIY Mini Journal

2021

Ideation, Product, Production

iOS Android
DIY Joystick

DIY Joystick

2022

Ideation, Product, Production

iOS Android

Publishing & Product Leadership

Games led as Head of Publishing and Product Director

ASMR Slicing

ASMR Slicing

2019

Head of Publishing, Product

Android
Soap Cutting

Soap Cutting

2019

Head of Publishing, Product

iOS Android
AMAZE

AMAZE

2020

Head of Publishing

iOS Android
Foot Clinic

Foot Clinic

2020

Head of Publishing

iOS Android
Flip Jump Stack

Flip Jump Stack

2020

Head of Publishing

iOS Android
Rubber Band Cutting

Rubber Band Cutting

2020

Head of Publishing

iOS Android
I Can Paint

I Can Paint

2021

Head of Publishing - #1 Hit Game

iOS Android
String Pull

String Pull

2021

Head of Publishing

iOS Android
Detective Master

Detective Master

2020

Head of Publishing

iOS Android
Shoal of Fish

Shoal of Fish

2020

Head of Publishing

iOS Android
Up 9

Up 9

2018

Head of Publishing

iOS Android
2 for 2

2 for 2

2017

Head of Publishing

iOS Android
Snake vs Colors

Snake vs Colors

2018

Head of Publishing

iOS
Makeup Kit

Makeup Kit

2022

Head of Publishing, Product

iOS Android
Sculpt People

Sculpt People

2021

Head of Publishing

iOS Android

Creative & Design Leadership

Games led as Creative Director and Product Designer

Eye Color Mix

Eye Color Mix

2023

Creative and Product Design

iOS Android
Drawing Carnival

Drawing Carnival

2023

Creative and Product Design

iOS Android

Published Articles

Insights on hypercasual gaming, game development, and the gaming industry

From Ideation to Hit Game – Makeup Kit Color Mixing

CrazyLabs Blog

Insights on how a game concept evolved from ideation to a successful hit game, covering the product development process and market strategy.

Read Article →

Mobile's golden goose: Hypercasual your way to business growth

PocketGamer.biz

Exploring the opportunities and strategies behind hypercasual gaming as a business model for sustainable growth in the mobile gaming industry.

Read Article →

Seventies fashion trend meets DIY madness in the new hyper hit Tie Dye

PocketGamer.biz

Behind-the-scenes look at the creation of Tie Dye, a top #1 game that combined trending fashion concepts with innovative gameplay mechanics.

Read Article →

How you can turn your casual production team into a hypercasual commando unit

PocketGamer.biz

Strategic insights on organizing and optimizing production teams for hypercasual game development with increased agility and efficiency.

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Winter, spring, summer in quarantine - All you have to do is keep on slicing

PocketGamer.biz

Discussing seasonal trends and game mechanics in the context of the ASMR slicing game genre and player engagement strategies.

Read Article →

Why Crazy Labs thinks now is the time to get into hypercasual

PocketGamer.biz

Strategic perspective on the hypercasual gaming market opportunity, timing, and the business case for expansion in this fast-growing genre.

Read Article →

Superstar Session: Hypercasual Game Review

CrazyLabs

Video session featuring expert insights and reviews of successful hypercasual games, trends, and best practices in game development.

Watch Video →

Resume

Current Role

VP Games Studio

March 2025 - Present

CrazyLabs - Top mobile games company | Embracer Group

  • Game Owner of a NEW casual game with responsibility for the full game lifecycle
  • Drive concept creation and vision definition with international cross-functional teams
  • Manage launch, optimization, Live Ops, and growth strategies
  • Combine product thinking, creativity, and business acumen to build high-quality, successful games

Experience

VP Creative & Product Design

April 2021 - March 2025

CrazyLabs

  • Led Creative and Product Design group, overseeing ideation, production, and creative pipelines
  • Achieved over 1B downloads and generated millions in revenue delivering market-leading game concepts
  • Specialized in end-to-end product management from ideation to execution
  • Utilized trend analysis and cutting-edge AI tools to identify emerging opportunities
  • Built collaborative, high-performing teams delivering innovative, top-chart games globally

Head Of Publishing

January 2018 - April 2021

CrazyLabs

  • Managed entire publishing pipeline including ideation, production, and game live-ops
  • Hyper-casual gaming expert with deep understanding of business development
  • Managed developer relations and strengthened gaming partnerships worldwide
  • Led creation of successful games: Acrylic Nails, I Can Paint, Tie Dye, and more
  • Identified and recruited raw talent and new partners globally

Studio Manager

January 2016 - December 2017

TabTale Serbia Studio

  • Managed studio with 15 employees from business strategy through game production
  • Met strict deadlines and created mutual team effort to achieve studio goals
  • Analyzed KPI data to improve game performance and studio profitability
  • Increased employee motivation and retention

Project Manager Team Lead

February 2014 - December 2015

CrazyLabs

  • Led team of project managers managing ~20 applications in parallel
  • Recruited and trained project management team
  • Oversaw entire application development chain from spec through marketing and QA
  • Worked closely with CEO, CPO, and Head of R&D

Head of Production

April 2010 - January 2014

Gravity

  • Oversaw all stages of ~50 projects in parallel including briefing, budgeting, execution, and broadcasting
  • Synchronized all projects using Gantt charts across all company departments
  • Managed, recruited, and trained production team
  • Led tenders in Israel and abroad; worked closely with VP and CEO

Skills

Game Ideation Product Management Creative Direction Team Leadership Business Development Hypercasual Gaming Hybrid Casual Gaming Casual Games Game Publishing Live Ops Project Management Production Management KPI Analysis Trend Analysis

Languages

English - Fluent

Hebrew - Native

Get In Touch

Email: morikig@gmail.com

LinkedIn: linkedin.com/in/moria-goldstein-toren

Location: Israel

Open to on-site, hybrid, or fully remote opportunities